AWS Marketplace Seller Go-To-Market Program Guide

This guide is for independent software vendors (ISVs) and data providers selling products, services and data in AWS Marketplace or AWS Data Exchange (ADX). For the purposes of this guide, we will refer to ISVs, and data providers as “Sellers”. The guide is designed to demonstrate to Sellers how they can grow their business in AWS Marketplace by driving demand generation activities independently or as part of the AWS Marketplace Seller Go-To-Market (GTM) Program. In this guide, Sellers will find essential information to help navigate each step of their GTM journey. Sellers should also note that the program requirements, policies, and processes outlined in this guide will serve as the governance.