AWS Marketplace Is a Powerful Growth Engine for Technology Providers

This IDC Partner Success Guide demonstrates how AWS Marketplace helps sellers with software products — including independent software vendors (ISVs), value-added resellers (VARs), and system integrators (SIs) — accelerate and scale business growth.

In recent years, cloud marketplaces have evolved significantly, becoming essential go-to-market channels for technology companies. They provide customers with streamlined procurement experiences to find, buy, deploy, and govern third-party solutions in their cloud environments.